January, 2011  // Posts published in January, 2011

11 Jan 2011 Posted in Marketing & sponsorship/Sports Science

Power balance, placebo and perceptions

power-balance-bracelet-black

Last week a big debate started up on the Power Balance bracelets, whose holographic technology is supposed to “work with your body’s natural energy field”, “resonating and responding to the natural energy field” to improve balance, strength, endurance and flexibility.  Too good to be true?  Apparently, yes, because in the last week, the fraudulent advertising claims made by the company have been poked and exposed by numerous sources. The debate began in Australia, where an ...

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05 Jan 2011 Posted in Marketing & sponsorship/Sports Science

Power balance bracelets: “No credible scientific evidence”

power-balance-bracelet-black

The truth is, if you’re reading this site, and do so regularly, then the above statement will come as no surprise.  It shouldn’t, given what history has shown us about companies that make such claims about products ranging from supplements to holographic stickers. What is different is that the above quote comes directly from Power Balance, who are responsible for making the now ubiquitous holographic bracelets that are worn by celebrities, sports stars, and members ...

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